Business Communication & Negotiation Coaching
Say it like you mean business.
I coach client-facing tech and sales professionals to negotiate, present, and close in English with real confidence — live, one-to-one, over video, from a timezone that actually overlaps with yours.
Before → After, in one client call
I think maybe we can to discuss about the price, if is possible for you.
↓ same meeting, five weeks in
I'd like to discuss pricing — is that possible on your end?
Hours that overlap
South Africa's timezone sits almost exactly on Central European time — live sessions during normal EU business hours, no early mornings or midnight calls.
Built on real sales experience
Coaching shaped by an actual B2B sales and account-management career, not a generalist ESL curriculum.
Real-time, not recorded
Every session is live video coaching, adapted to what came up in your last client call — not a fixed video course.
Built for L&D, not just individuals
Programs designed to be commissioned by a company for a team, with outcomes an L&D sponsor can point to.
Programs
Two ways to work together
Individual
1:1 Coaching
For sales engineers, account managers, and client-facing professionals who need to sound as capable in English as they are in their own language.
- Weekly live video sessions
- Curriculum built around your real calls, emails, and deals
- Direct feedback on negotiation and presentation language
Corporate
Team Programs
For L&D and Talent Development teams investing in client-facing communication across a cohort, not just one hire.
- Cohorts of 6–10 professionals, run in quarterly cycles
- Cross-cultural sales communication curriculum
- Progress reporting an L&D sponsor can share upward
Process
How a program comes together
Discovery call
A short conversation about your team's — or your own — current communication challenges and goals.
Needs assessment
A structured assessment identifies the specific gaps in business communication and negotiation language.
Program design
A curriculum built around real scenarios — your industry, your deals, your calls — not generic textbook English.
Live coaching
Weekly video sessions, fully remote, scheduled in CET-friendly hours.
Outcomes review
Progress is checked against concrete outcomes — leading a call solo, closing a deal, presenting to a client — not just attendance.
- MBA + Master in Sales Management & Marketing — ENEB, Barcelona (Distinction)
- MSc Team Management & Leadership — in progress
- TEFL Diploma, Cambridge/ITO
- ECBA — IIBA
About
From closing deals to coaching the language of closing them.
Before coaching, I spent over 20 years in B2B sales and key account management — building client portfolios, negotiating high-value contracts, and leading sales teams. I hold a dual MBA and Master's in Sales Management and Marketing, completed with Distinction, and I'm currently completing an MSc in Team Management & Leadership.
This practice is built on one idea: the language of business and the language of sales are the same skill. Fluency isn't the goal on its own — confident, persuasive communication in front of a client is.
Who this is for
Coaching professionals at technology companies across Europe
Current and past work includes client-facing and sales-engineering professionals at global technology companies, predominantly based in Spain.
Get in touch
Let's talk about your team, or your own goals.
Direct