Business Consulting
Strategy, growth, and sales — from someone who's actually run the deal.
Practical consulting for founders and leadership teams navigating expansion, growth plateaus, or sales performance challenges — grounded in over 20 years of real B2B experience, not theory.
A different kind of consultant
Frameworks and theory, presented by someone who has never carried a quota.
↓ vs. what you actually get
Real judgment from 20+ years closing deals, leading teams, and building a portfolio from zero.
What I Help With
Where businesses actually get stuck
Strategy
Clarifying direction when growth has stalled or the next move isn't obvious.
Expansion
Practical groundwork for entering new markets or scaling an existing offer.
Growth Challenges
Diagnosing what's actually limiting growth, not just treating the symptoms.
Sales Hurdles
Fixing pipeline, conversion, or team performance problems with a sales leader's eye.
Coaching & Mentoring
Ongoing support for managers and leaders navigating their own growth.
- MBA + Master in Sales Management & Marketing — ENEB, Barcelona (Distinction)
- MSc Team Management & Leadership — in progress
- ECBA (Entry Certificate in Business Analysis) — IIBA
- 20+ years in B2B sales & key account management
Background
Consulting grounded in a real corporate career — not just a framework.
Before coaching, I spent over 20 years in B2B sales, key account management, and sales leadership — including 13+ years building one portfolio from the ground up, plus technical and management roles across several companies. I hold a dual MBA in Business Administration and Sales Management & Marketing, completed with Distinction, and a foundational qualification in Business Analysis (ECBA, IIBA) — practical grounding in how businesses actually diagnose problems before trying to solve them.
That combination — real sales experience, formal business education, and structured analysis — is what a consulting engagement with me draws on. Not a template. A judgment call, informed by having actually done the job.
Who I've Worked With
A genuinely wide range of businesses
Consulting engagements have spanned a wide range of industries. What they share isn't the sector — it's the moment they're in: ready to grow, but stuck on how.
Get in touch
Let's talk about your business challenge.
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